The Graphic Design Department of the Faculty of Fine Arts at Kütahya Dumlupınar University began its educational activities in the 2000-2001 academic year. With the aim of adopting an interdisciplinary approach, effectively utilizing multifaceted communication channels, and developing designs suitable for new media tools, the Graphic Design Department's name was changed to the Visual Communication Design Department in 2014. Consequently, 40% of the courses and content were updated. Furthermore, the physical facilities were also enriched in line with this change.

The DPÜ Faculty of Fine Arts Visual Communication Design Department views visual communication design education as an indispensable element in creating a contemporary society and achieving economic development. In this respect, the tasks undertaken by our department include: ensuring the emergence of new visual communication design products and new design theories that, starting from a local perspective, are universal in scope and possess economic value that creates a competitive advantage; and producing graduates who have acquired visual literacy, can utilize different disciplines, think originally and consider social responsibility, can use the knowledge and technology of the age together, and know how to benefit from local and universal values. Our department aims to cultivate individuals who can offer solutions to existing and future problems in the field of visual communication design; who can think critically; who can establish their presence nationally and internationally; and who possess a developed aesthetic sensitivity and philosophical foundation.

Since its establishment, our department has continuously renewed itself, and with its increasing number of new design products, it is increasing its success both nationally and internationally every day. In this context, we aim to create an educational environment that can produce different and original visual communication design products; to cultivate individuals with developed self-confidence and the ability to develop future-oriented projects; to develop or update programs for areas that our country needs, and may need in the future, in the field of visual communication design in socio-cultural and economic terms; and to provide a physical environment that keeps up with technology and can utilize it in the best way. Within this scope, a web-based television studio, which is currently unique among Visual Communication Design departments in Turkey, has been established. Our students can conduct practical applications and teach part of their courses in this studio.

Students are admitted to our Visual Communication Design Program through central placement. The Visual Communication Design Program has a four-year duration. The first year includes applied courses such as basic art education and drawing, as well as theoretical courses such as the history of culture, art, and graphic design. In subsequent years, the number of theoretical courses decreases, while the percentage of applied professional courses (graphic design, typography, photography, printing techniques, game design, interactive design, illustration, animation, etc.) increases, and courses are taught using technological tools and equipment. Through projects prepared individually or in groups, students aim to achieve the desired level of education, develop the ability to produce accurate and quick solutions to communication design problems, and gain the skill to prepare and present reports. The program also aims to enable students to learn visual communication design processes, present their designs to clients, and solve all design-related problems using their own skills. Furthermore, students are required to complete internships in private sector or public institutions related to their field of study, gaining professional experience and skills by performing part of their coursework in real-world settings.

Our department offers advantages to its students by meeting the growing demand in the visual communication design sector (television, animation and multimedia production companies, advertising agencies, design centers of companies, etc.) in recent years.

Graduates of our department can work as graphic designers in public institutions, or as teachers if they obtain a pedagogical training certificate. They can also establish their own advertising agencies. Furthermore, they can find employment as graphic designers in many sectors, including advertising agencies, printing houses, publishing houses, TV channels and multimedia companies, humor magazines, animation and game studios, sectors using communication tools such as commercials, videos, creative text, motion and sound, design centers of companies, and the advertising and promotion departments of industrial manufacturing factories.